Dan Pearce

Designing and balancing systems for Myths, a multiplayer hack-and-slash ARPG built in Unity on the Metaplay backend.

• Designed and balanced core gameplay systems including combat, itemisation, and progression-gated content.
• Built internal data tooling to make design data-driven, specifically a robust balance tool built with Claude Code.
• Built an analytics stack end-to-end using Claude Code to assess retention, FTUE funnels, economy, and live churn drivers.

Leading design across multiple mobile F2P projects, working directly with clients and internal teams to deliver engaging systems and monetisation features.

• Led prototyping sessions to align gameplay with player motivations and business goals.
• Designed core systems including progression, economy, and monetisation mechanics.
• Delivered pitch decks and design documentation to win new client projects.
• Mentored junior designers, encouraging best practices across feature design and documentation.

Designed and implemented systems for Blankos Block Party, focusing on blockchain-integrated features and player economy.

• Created and balanced seasonal reward passes, improving retention and conversion.
• Iterated on gameplay systems based on player feedback and analytics.
• Collaborated with developers and analysts to implement metrics and track performance.

Directed monthly event content and monetisation strategies for Avakin Life, a large-scale virtual world mobile game.

• Designed and launched multiple content drops and developed ongoing event monetisation strategies.
• Created LiveOps tools and A/B tests that enabled faster iteration and deeper user insights.
• Increased user engagement and revenue through data-informed content planning.

Led level and event content design for Doodle Jump Space Chase.

• Defined the content design pipeline and created tools to streamline production.
• Developed seasonal and narrative-themed events to drive engagement.